Project Showcase

Broadcast Solutions International

Corporate Brand Identity

What We Did

Re-ignited BSI: We Orchestrated a Complete Brand Overhaul, and forged a New Corporate Brand Identity for East Africa’s Broadcasting and Transmission Powerhouse.
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Client

Broadcast Solutions International

Project Type

Company

Broadcast & ICT Firm

Location

Nairobi, Kenya

Project Year

2023

BSI, a leading force in East African broadcast and transmission solutions was at a crossroads. Their expertise was evolving, but their brand image no longer reflected their boundless ambitions. They called, and we answered.

Adapa Digital, a creative catalyst, orchestrated a complete brand overhaul, forging a dynamic new brand identity that pulsated with BSI's forward-thinking vision.

Stationeries & Prints

We extended the brand overhaul to business cards, letterheads, and other stationery items to ensure a consistent visual identity across all communication channels. A detailed company profile and brochure were crafted to showcase BSI’s expertise and achievements in an engaging and informative manner.
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Branded Merchandise

Lastly, we worked on branded T-shirts, notebooks, mugs, and other merchandise to enhance morale, foster team spirit, and increase brand awareness among employees. These tangible touchpoints also served to strengthen BSI’s presence with clients and partners.

The Project's Impact to BSI

Adapa Digital's collaborative efforts with BSI culminated in a visually impactful and strategically sound brand identity.

The new brand identity received enthusiastic feedback from BSI’s employees, clients, and partners, resonating with the target audience and effectively conveying BSI’s commitment to innovation and connectivity. 

The refreshed logo and color scheme achieved immediate recognition while simultaneously boosting BSI’s modern appeal.

The consistent application of the brand across all touchpoints created a unified and memorable brand experience.

The new visual language effectively communicated BSI’s expanded focus on connected technologies, attracting new clients and partners.

The vibrant and dynamic branding resonated with BSI’s team, fostering a sense of pride and belonging.

The BSI rebrand was a resounding success, igniting both BSI's future and Adapa Digital's pride. 

This project stands as a testament to our expertise in crafting impactful brand experiences and unwavering commitment to client satisfaction.

We’re deeply grateful to BSI for entrusting us with this transformative initiative, and we look forward to continuing our collaborative journey.

The BSI rebrand was a resounding success, igniting both BSI's future and Adapa Digital's pride. 

This project stands as a testament to our expertise in crafting impactful brand experiences and unwavering commitment to client satisfaction.

We’re deeply grateful to BSI for entrusting us with this transformative initiative, and we look forward to continuing our collaborative journey.

Trusted To Do More

So impressed with the results, BSI retained Adapa Digital for further collaboration.

In a subsequent project, we were entrusted with the creation of a brand-new website for BSI, showcasing our continued commitment to elevating their online presence and digital brand experience. 

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