Project Showcase

iCOM Technologies

Corporate Brand Identity

What We Did

Bold Connected Fusion: We Redesigned a Kenyan ICT Firm's Brand and Took it into New Heights with a Dynamic Corporate Brand Identity Design.
work-singles-icom-brand-logo-a

Client

iCOM Technologies

Project Type

Company

ICT Company

Location

Nairobi, Kenya

Project Year

2020

iCom is a Kenyan ICT Solutions firm providing technology services in the East African region. Despite its existing presence, iCom lagged behind competitors in branding. A fresh visual identity was essential to help the company reposition itself and regenerate excitement in a crowded market. Adapa Digital was called in to help.

Our expertise in brand identity, a track record working with IT firms, along with a strong referral from a satisfied client, made us the ideal choice.

Logo & Elements

We embarked on the journey with a redesigned logo. A palette of warm maroon and vibrant orange was chosen to create a fiery feel, reflecting iCom’s energy and boldness. The logo and illustrative design language incorporated a dynamic triangular polygon pattern, symbolizing their multifaceted solutions and connectedness.

Stationeries & Prints

Traditional stationery and print materials serve as foundational components of brand identity. With this in mind we redesigned all essential business stationery and print materials, including business cards, letterheads, envelopes, pens, staff ids, company profile, brochure, among others, ensuring a cohesive and professional look that aligns with iCom’s revitalized brand identity.

Branded Merchandise

Transitioning our focus to branded merchandise, we had two goals in mind, to enhance brand visibility and foster a sense of unity among iCom’s staff. From polo shirts and safety helmets to gift bags, laptop skins, notebooks & diaries, water bottles, and umbrellas, we left no stone unturned in our quest to deliver impactful merchandise.

The Project's Impact to iCom

Adapa Digital's collaborative efforts with iCom Technologies yielded tangible impacts across their operations.
The new visual identity was enthusiastically received by the client. From a unified look to increased visibility, our partnership brought about these key results for iCom
With a consistent new brand across all touchpoints, iCom established a more professional and memorable presence in the market.
The refreshed logo, along with redesigned marketing materials and branded merchandise, increased iCom’s visibility, attracting attention from both new and existing clients.
The eye-catching branded merchandise captured the attention of partners, clients, and potential customers, generating greater awareness of iCom’s services.
Branded merchandise created a sense of pride and unity among the iCom team, boosting morale and enhancing their company culture.

We couldn't be more proud of the iCom rebrand – a testament to our expertise and their vision for the future.

This project stands as a testament to Adapa Digital’s creativity, ingenuity, and expertise in crafting impactful brand identities. We are honored to have played a role in redefining iCom Technologies’ visual impact, and we take pride in the meaningful outcomes achieved. To iCom Technologies, we extend our sincerest gratitude for the trust and opportunity you afforded us. Cheers to the successful collaboration and the remarkable work accomplished together. We look forward to continued collaboration and supporting your growth.

— Signed, the Design Wizards at Adapa Digital